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Founder
- Stephanie Anne Lloyd |
Adrian
Berry runs one of the most successful transgender sites on the
web and the chances are that you have already heard of it -
Transformation.
KG:
Thanks Adrian, for talking to us here at Trannyweb. Transformation
is by far the most successful online crossdressing store. Firstly,
how long has Transformation had a web site?
AB:
Transformation has had a website since 1996 and was
the world's first online retailer for TV/TS products. Stephanie
(Stephanie Ann Lloyd) realised that the internet was a perfect
way for our customers to order their products and services discreetly
and to indulge in their cross-dressing fantasies with complete
privacy.
KG:
How many visitors do you get to Transformation?
AB:
It varies - but on average around 110,000 visitors per month.
Just goes to show how many people really are interested in cross
dressing!
KG:
So is the website primarily a retail site?
AB:
Yes - but we have a wide range of gender resources – including
stories, picture galleries, feature galleries, make up tips,
advice and our very successful personal ads. All these services
are free. We do not receive any payment for these features and
we consider them as just as important as our retail section.
KG:
Why is that?
AB:
Here at Transformation we believe that we provide more than
just services and products. We support and understand what is
for many a very difficult and sensitive issue. By having a gender
resource section we are able to supply our visitors who may
be experiencing a lot of confusion or unhappiness with help
and a general understanding.
We receive
lots of emails from visitors to the site who are relieved to
find that they are not the only person in the world with these
feelings and they are not alone. Through our personal contacts
section many visitors to the site find true friendship and fulfillment.
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| A
Transformation consultation |
KG:
So what’s the most popular, most visited part of the site?
AB:
Visitors Galleries and Personal Contacts, by far. There are
over 1300 photos in the visitors’ galleries and it’s
growing every week.
With the
new website our visitors will be able to submit their pictures
to the gallery and not have to wait. Personal contacts are also
very popular and we will be expanding this with the new site.
KG:
You mentioned a new site?
AB:
Yes – that’s correct. A new version of
the site should be going live within the next few weeks. We
have received a lot of feedback from our visitors regarding
the old site and have designed the new site with a new layout
and new navigation - which will make it much easier to find
products and resources.
There’s
also a new search facility, new features, lots of new stories
(both fiction and true life) and new articles. Most importantly
there is a new Members section.
KG:
Members section? Will you have to pay?
AB:
No – this will be completely free and will allow you access
to the new updated personal contacts and visitors gallery. You
will be able to post your own profile in our contacts section,
send and receive private messages to other users of Transformation,
subscribe and unsubscribe to emailing lists and add your own
pictures to our visitors' galleries section.
It will
also give you access to discounts on products and services and
also news relating to Transformation. All we will require from
you is a valid email address; you don't have to give us any
more details than you're comfortable with.
KG:
What else is new – anything new product wise?
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| Some
of the large range of stock |
AB:
Well there ’s a range of beautiful hand made corsets,
new shoes and boots and a new range of silicone breasts. A new
range of dressing kits which will supply you with everything
you need.
Over the
next few months we will be updating our clothing range to include
even more lingerie and dresses. We also have a massive range
of TV/TS magazines and fiction books on the new site.
KG:
Sounds like the new site will be great. I’m really looking
forward to seeing it. Thank you for taking the time out to talk
to Trannyweb.
AB:
My pleasure. Transformation has been lucky enough to have considerable
success in the TV/TS market and we believe that without the
many wonderful visitors and customers that we have we would
not be in the position we are today.
Next
month's Celebrity Interviewee - Creator of Rocky Horror - RICHARD
O'BRIEN !!!
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